Logo Design Love : A guide to creating iconic brand identities

Logo Design Love : A guide to creating iconic brand identities
Author: David Airey
Rating: 4.19
Bestsellers Rate: 73768
Publisher: Pearson Education (US)
Book Format: Paperback
Binding: None
Pages: 240
Hours of reading: 4.0 hours
Publication Date: 2021
Languages: | English |
Price: 28,87 €

About the book

Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more. In Logo Design Love, you'll learn: Best practices for extending a logo into a complete brand identity system Why one logo is more effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last





David Airey Biography

David Airey, a graphic designer from Northern Ireland, has been intrigued about brand identity since the 1990s, when he enrolled on his first graphic design course. Having honed his skills working in the UK and the United States, he then made a conscious choice to specialize in logo design. Self-employed since 2005, David has amassed an impressive global client list, including Yellow Pages (Canada), Giacom (England), and Berthier Associates (Japan). He writes two of the most popular graphic design blogs on the Internet: www.logodesignlove.com and www.davidairey.com, attracting more than 250,000 online visitors per month and approximately one million monthly page views. ... Read full biography

Authors: David Airey
Publisher: Pearson Education (US)
Imprint: Peachpit Press Publications
Languages: | English |
Original Language:
ISBN13: 9780321985200
ISBN10: 0321985206
Reference Edition:
Edition: None
Edition Statement: 2nd edition
Illustrations: None
Literature Country: None
Literature Period: None
Book Format: Paperback
Book Binding: None
Paper: None
Font: None
Pages: 240
Book Weight: 588
Book Dimensions: 181x230x15
Circulation: None
Publication date: Sept. 4, 2014
First Publication Date: None
Publication City/Country: Berkeley, United States

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