Graphic Design Thinking : Beyond Brainstorming
About the book
"A 'must have' in the design arsenal."-Cat Normoyle, Professor of Graphic Design, East Carolina University "Provides enough thinking techniques to break out of even the worst creative rut."-Creative Woman's Circle Legendary designer Ellen Lupton demystifies the creative process in another essential graphic design book. Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's hands-on, close-up approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an in-born talent. Presents a wide range of methods applicable to any brainstorming scenario. * Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form * From informal strategies that are ideal for quick, seat-of-the-pants thinking, to formal research methods * Learn to approach problems through focus groups, interviewing, brand mapping, and co-design Includes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity. Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.
Ellen Lupton Biography
Ellen Lupton (born 1963) is a graphic designer, curator, writer, critic, and educator. Known for her love of typography, Lupton is the Betty Cooke and William O. Steinmetz Design Chair at Maryland Institute College of Art. Previously she was the Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City and was named Curator Emerita after 30 years of service. She is the founding director of the Graphic Design M.F.A. degree program at Maryland Institute College of Art (MICA), where she also serves as director of the Center for Design Thinking. She has written numerous books on graphic design for a variety of audiences. She has contributed to several publications, including Print, Eye, I.D., Metropolis, and The New York Times.
Early life and educationLupton was born in Philadelphia, Pennsylvania in 1963 and grew up in Baltimore, Maryland. Her parents divorced in 1973 when she and her twin sister, Julia, were ten years old. As a self-professed "art girl" from a family of English teachers, her love of typography combined her love of art and writing.Lupton attended Cooper Union College in 1981 as a fine art student, where she discovered graphic design and the "expressive potential of typography." Lupton described this discovery of graphic design as "a revelation... Design really wasn't in the mainstream back then. It was esoteric. It was the thing you did if you were very 'neat,' which I wasn't.”
CareerAfter graduating, Lupton was offered a position as curator of the newly-founded Cooper Union Herb Lubalin Study Center of Design and Typography. This combined her long-standing interests in writing and design in her first curatorial position. With an interest in the do-it-yourself movement, Lupton took advantage of limited resources to visually construct the history of graphic design, surprising peers in her ability to meld the visual and verbal. These exhibits provided an arena in which "objects, images, and text functioned as both the method of communication and the subject of inquiry." At this time, Lupton began to write critically about typography and design, utilizing a post-structuralist framework to understand how design is embedded in political, economic, and social contexts, saying, "Typography and architecture are not neutral containers for the content or programs they are thought to neatly accommodate. These are fundamental insights of modern and post-modern thinking." She has cited Ferdinand de Saussure, Roland Barthes, Jacques Derrida, and Michel Foucault as informing her (albeit more populist) work.In 1992, Lupton joined Cooper Hewitt as curator of contemporary design and began writing books about the design world. She ended her tenure as curator in 2022 and received the honorary designation as curator emerita.In 1997, Lupton became a chair of the undergraduate graphic design program at MICA. She served in this role until 2002. In 2003, she launched a new MFA program in graphi ... Read full biography
|Publisher:||PRINCETON ARCHITECTURAL PRESS|
|Languages:||| English ||
|Illustrations:||240 colour and 125 black and white illustrations|
|Publication date:||Aug. 5, 2011|
|First Publication Date:||None|
|Publication City/Country:||New York, United States|