White: Insights into Japanese Design Philosophy
About the book
The latest publication by designer Kenya Hara following his acclaimed Designing Design. White is not a book about color. It is rather the author's attempt to explore the essence of "white," which he sees as being closely related to the origin of Japanese aesthetics symbolizing simplicity and subtlety. The central concepts discussed are emptiness and the absolute void. Kenya Hara also sees his work as a designer as a pure form of communication. Good communication has the distinction of being able to listen to each other, rather than to press one's opinion onto the opponent. Kenya Hara compares this form of communication with an "empty container." In visual communication, there are equally signals whose signification is limited, as well as signals or symbols such as the cross or the red circle on the Japanese flag, which like an "empty container" permit every signification and do not limit imagination. It is not only the fact that the Japanese character for white forms a radical of the character for emptiness that has prompted him to closely associate the color white with the state of emptiness. This book offers a personal insight into the philosophy of the successful designer and author of Designing Design. 4 illustrations
"White" is not a book about colors. It is rather Kenya Haras attempt to explore the essence of...
Kenya Hara Biography
Kenya Hara (原 研哉, Hara Ken'ya, born 1958) is a Japanese graphic designer, curator and writer. He is a graduate of Musashino Art University. Hara is employed by Musashino Art University as professor, and taught Communication Design and Design Theory in Science on Design Faculty since April 2003.Hara is one of the leading designers in Japan and his books Designing Design and White are recognized as essential for anyone studying design theory and aesthetics.Hara has been the art director of Muji since 2001, and designed the opening and closing ceremony programs of the Nagano Winter Olympic Games 1998. In 2008, Hara partnered with fashion label Kenzo for the launch of its men's fragrance Kenzo Power. He also designed the official posters for EXPO 2005 Aichi, created the signage system for the Umeda Hospital and the visual identification for the Nagasaki Prefectural Art Museum, worked on new design for the Matsuya department store in Ginza, among many other design projects.In 2021, Hara partnered with Xiaomi and designed a new logo for the company, which was unveiled on 31 March 2021, replacing the previous one. Hara and his company converted the previous square logo into a squircle. He earned $300,000 from the project.
ExhibitionsIn 2000, he organized the exhibition Re-Design: The Daily Products of the 21st Century.This exhibition was first held at Takeo Paper Show in Tokyo, and then traveled to the U.K. (Glasgow), Denmark (Copenhagen), Hong Kong, Canada (Toronto), and China (Shanghai, Shenzhen, Beijing).According to Hara, re-design is "a means by which to correct and renew our feelings about the essence of design, hidden within the fascinating environment of an object that is so overly familiar to us that we can no longer see it".He invited 32 leading Japanese creators from various fields such as architecture, graphic design, lighting, fashion, photography, to design anew some very mundane commodities, and each participant was in charge of one subject to re-design. Shigeru Ban re-designed toilet paper, Masahiko Sato – exit/entry stamps for passports at international airports, Kengo Kuma – roach trap, Kaoru Mende – matches, Kosuke Tsumura – diapers, Naoto Fukasawa – tea bags.In 2004, Hara planned and produced an exhibition HAPTIC–Awakening the Senses, which focused on human sensory perception in design. For this exhibition, he invited various creators such as fashion designer Kosuke Tsumura, graphic designer Shin Sobue, product designers Jasper Morrison and Naoto Fukasawa, architects Kengo Kuma and Toyo Ito "to design an object not based on form or color, but motivated primarily by "haptic" considerations". The term haptic means “relating to or pleasant to the sense of touch."His other exhibitions include The Architects' Macaroni Exhibition (Tokyo), Tokyo Fiber -- Senseware held in Paris, Milan and Tokyo, Japan Car (Paris and London).
Works1998 – Umeda Hospital - VI System, Applications 2000 – Hakkin - Sake Bottle 2000 – Ma ... Read full biography
|Publisher:||Lars Müller Publishers|
|Languages:||| English ||
|Edition Statement:||4. Aufl.|
|Illustrations:||4 black & white illustrations|
|Publication date:||Nov. 25, 2009|
|First Publication Date:||None|
|Publication City/Country:||Baden, Switzerland|