How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world

Categories: | Graphic Design |
How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Author: Michael Bierut
Rating: 4.34
Bestsellers Rate: 15591
Publisher: Thames & Hudson Ltd
Book Format: Hardback
Binding: None
Pages: 320
Hours of reading: 5.3 hours
Publication Date: 2021
Languages: | English |
Price: 73,21 €

About the book

A monograph, manual and manifesto by one of the world's leading graphic designers. Protege of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The 35 projects Bierut presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career. Each project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over 30 years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world. Inspiring, informative and authoritative, How to...is set to be the bible of graphic design ideas.

Reviews

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Quotes

'Stunning work throughout' - Typetoken '(An) insight into an illustrious career spanning every aspect of graphic design.' - Creative Review '[An] inspiring, highly readable monograph ... packed with insights into the creative process' - Creative Bloq

Michael Bierut Biography

Michael Bierut (born 1957) is a graphic designer, design critic and educator, who has been a partner at design firm Pentagram since 1990. He designed the logo for Hillary Clinton's 2016 presidential campaign.

Early life and education

Michael Bierut was born in 1957 in Cleveland, Ohio. His family lived in Garfield Heights and he attended Saturday morning classes at the Cleveland Museum of Art where he developed his drawing skills. The family moved to the suburb Parma in 1967 and he attended Normandy High School, graduating in 1975.In the ninth grade, Bierut created his first poster for a school play and wanted to create things with purpose. He also enjoyed album cover art and discovered the book Graphic Design Manual by Armin Hofmann and Milton Glaser: Graphic Design. He studied graphic design at the University of Cincinnati's College of Design, Architecture, Art and Planning (DAAP) as a result of these influences. While in school, he interned for Chris Pullman, an AIGA medalist, at a Boston public television station, WGBH. Michael Bierut graduated in 1980 from DAAP with a bachelors of science in graphic design and moved to New York City to work for Massimo Vignelli.

Career

Vignelli

After graduation, Bierut began working for Vignelli Associates in New York. The studio at that time didn't have a computer or fax machine and Bierut was responsible for hand creating mechanical boards. He credits his youthful exuberance in staying up late for the progress he made as a designer while working for Vignelli. He also learned that people don't always read a company's printed materials and strives to create engaging work that people want to read. He worked at the studio for 10 years, eventually becoming vice president.

Pentagram

In 1990, Bierut became a partner in the New York office of Pentagram after a discussion with partner Woody Pirtle. At Pentagram, he has championed the democratization of design to make his design work easily digestable to the viewer.At Pentagram, Bierut has had numerous clients such as Alliance for Downtown New York, Benetton, the Council of Fashion Designers of America, Alfred A. Knopf, the Walt Disney Company, Mohawk Paper Mills, Motorola, MillerCoors, the Toy Industry Association, Princeton University, Yale School of Architecture, New York University, the Fashion Institute of Technology, the Brooklyn Academy of Music, the Library of Congress, the Museum of Sex, and the New York Jets. Michael Bierut has done projects like I Want To Take You Higher, an exhibition on the psychedelic era for the Rock and Roll Hall of Fame, and has served as a design consultant to United Airlines. In 2006, he developed a new signage and identity for the expanded Morgan Library Museum. He has also developed the environmental graphics for the New York Times building, designed for Phillip Johnson's Glass House, and redesigned the magazine The Atlantic. Along with that, he has created marketing strategies for Will ... Read full biography

Authors: Michael Bierut
Editors:
Translators:
Illustrators:
Publisher: Thames & Hudson Ltd
Imprint:
Languages: | English |
Original Language:
ISBN13: 9780500518267
ISBN10: 0500518262
Series:
Reference Edition:
Edition: None
Edition Statement: None
Illustrations: With 592 illustrations in colour and black and white
Literature Country: None
Literature Period: None
Book Format: Hardback
Book Binding: None
Paper: None
Font: None
Pages: 320
Book Weight: 1930
Book Dimensions: 245x254x38
Circulation: None
Publication date: Oct. 1, 2015
First Publication Date: None
Publication City/Country: London, United Kingdom

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