Designing Brand Identity : An Essential Guide for the Whole Branding Team

Categories: | Graphic Design | | Sales & Marketing |
Designing Brand Identity : An Essential Guide for the Whole Branding Team
Author: Alina Wheeler Debbie Millman
Rating: 4.12
Bestsellers Rate: 10502
Publisher: John Wiley & Sons Inc
Book Format: Hardback
Binding: None
Pages: 336
Hours of reading: 5.6 hours
Publication Date: 2021
Languages: | English |
Price: 36,05 €

About the book

The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. * Infuse your brand with authenticity and meaning * Create a cohesive suite of branding products * Design for flexibility, durability, and sustainability * Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.

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Alina Wheeler Biography

Alina Wheeler is a branding consultant and author of Designing Brand Identity (Wiley), the bestselling global resource for businesses and nonprofits. Her business is managing perception; her service is strategic imagination and her passion is brand. She was advisory council member for The Dictionary of Brand, edited by Marty Neumeier, along with Seth Godin, Al Ries, and Tom Kelley. Joel Katz is an information designer and a global authority on the visualization of complex information. He lectures internationally and is a Fellow of the American Academy in Rome (2003). A graduate of Yale College and the Yale School of Art in graphic design, he teaches information design at The University of the Arts and Philadelphia University. ... Read full biography

Authors: Alina Wheeler Debbie Millman
Editors:
Translators:
Illustrators:
Publisher: John Wiley & Sons Inc
Imprint:
Languages: | English |
Original Language:
ISBN13: 9781118980828
ISBN10: 1118980824
Series:
Reference Edition:
Edition: None
Edition Statement: 5th Edition
Illustrations: None
Literature Country: None
Literature Period: None
Book Format: Hardback
Book Binding: None
Paper: None
Font: None
Pages: 336
Book Weight: 1398
Book Dimensions: 224x285x24
Circulation: None
Publication date: Dec. 8, 2017
First Publication Date: None
Publication City/Country: New York, United States

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