100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People
Author: Susan Weinschenk
Rating: 4.10
Bestsellers Rate: 3248
Publisher: Pearson Education (US)
Book Format: Paperback
Binding: None
Pages: 256
Hours of reading: 4.3 hours
Publication Date: 2021
Languages: | English |
Price: 22,36 €

About the book

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS. Apply psychology and behavioral science to your designs. Here are some of the questions this book will answer: * What grabs and holds attention. * What makes memories stick? * What is more important, peripheral or central vision? * Can you predict the types of errors people will make? * What is the limit to someone's social circle? * What line length for text is best? * Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.





Susan Weinschenk Biography

Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. Her clients call her "The Brain Lady" because she applies research on brain science to predict and explain what motivates people and how they behave. As the CEO of The Team W, Dr. Weinschenk speaks, teaches, consults and mentors teams on the design of websites, software, apps, TV ads, physical devices, experiences, and physical spaces to make them engaging, usable, and motivating. Her clients include Medtronic, Walmart, Disney, Amazon, Mayo Clinic, and the European Union Commission. Dr. Weinschenk is also an adjunct faculty member of the University of Wisconsin, and writes two popular blogs: www.blog.theteamw.com and the "Brain Wise: Work better, work smarter" blog for Psychology Today. She is also the author of several books including 100 Things Every Designer Needs To Know About People, 100 Things Every Presenter Needs To Know About People, and How to Get People to Do Stuff. She lives and works in Edgar, Wisconsin. ... Read full biography

Authors: Susan Weinschenk
Publisher: Pearson Education (US)
Imprint: New Riders Publishing
Languages: | English |
Original Language:
ISBN13: 9780136746911
ISBN10: 0136746918
Reference Edition:
Edition: None
Edition Statement: 2nd edition
Illustrations: None
Literature Country: None
Literature Period: None
Book Format: Paperback
Book Binding: None
Paper: None
Font: None
Pages: 256
Book Weight: 486
Book Dimensions: 173x232x12
Circulation: None
Publication date: Aug. 18, 2020
First Publication Date: None
Publication City/Country: United States

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