The Design of Everyday Things

Categories: | Psychology | | Product Design | | Retail Sector | | Ergonomics |
The Design of Everyday Things
Author: Donald A. Norman
Rating: 4.16
Bestsellers Rate: 1154
Publisher: The Perseus Books Group
Book Format: Paperback
Binding: None
Pages: 384
Hours of reading: 6.4 hours
Publication Date: 2021
Languages: | English |
Price: 15,16 €

About the book

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

Reviews

Even the smartest among us can feel inept as we fail to figure out which light switch or oven...

Quotes

`This book changed the field of design. As the pace of technological change accelerates, the principles in this book are increasingly important. The new examples and ideas about design and product development make it essential reading.`--Patrick Whitney, Dean, Institute of Design, and Steelcase/Robert C. Pew Professor of Design, Illinois Institute of Technology`Twenty-five years ago `The Design of Everyday Things` was instrumental in orienting my approach to design. With this latest revised and expanded edition, Don Norman has given me a host of new ideas to explore as well as reminding me of the fundamental principles of great and meaningful design. Part operating manual for designers and part manifesto on the power of designing for people, `The Design of Everyday Things` is even more relevant today than it was when first published.`--Tim Brown, CEO, IDEO, and author of `Change by Design``Norman enlightened me when I was a student of psychology decades ago and he continues to inspire me as a professor of design. His new book underpins all essential aspects of interaction design, the mother of human creation. It equips designers to make the world a safer, more pleasant and more exciting place. The cumulated insights and wisdom of the cross-disciplinary genius Donald Norman are a must for designers and a joy for those who are interested in artifacts and people.`--Cees de Bont, Dean, School of Design, and Chair Professor of Industrial Design, The Hong Kong Polytechnic University

Donald A. Norman Biography

Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs. To this end, Norman named his website with the initialism JND (just-noticeable difference) to signify his endeavors to make a difference.

Early academics

In 1957, Norman received a B.S. degree in electrical engineering from Massachusetts Institute of Technology (MIT). Norman received an M.S. degree in electrical engineering from the University of Pennsylvania. He received a PhD in psychology from the University of Pennsylvania. He was one of the earliest graduates from the Mathematical Psychology group at University of Pennsylvania and his advisor was Duncan Luce.After graduating, Norman took up a postdoctoral fellowship at the Center for Cognitive Studies at Harvard University and within a year became a lecturer. After four years with the Center, Norman took a position as an associate professor in the Psychology Department at University of California, San Diego (UCSD). Norman applied his training as an engineer and computer scientist, and as an experimental and mathematical psychologist, to the emerging discipline of cognitive science. Norman eventually became founding chair of the Department of Cognitive Science and chair of the Department of Psychology. At UCSD, Norman was a founder of the Institute for Cognitive Science and one of the organizers of the Cognitive Science Society (along with Roger Schank, Allan Collins, and others), which held its first meeting at the UCSD campus in 1979.Together with psychologist Tim Shallice, Norman proposed a framework of attentional control of executive functioning. One of the components of the Norman-Shallice model is the supervisory attentional system.

Cognitive engineering career

Norman made the transition from cognitive science to cognitive engineering b ... Read full biography

Authors: Donald A. Norman
Editors:
Translators:
Illustrators:
Publisher: The Perseus Books Group
Imprint: BASIC BOOKS
Languages: | English |
Original Language:
ISBN13: 9780465050659
ISBN10: 0465050654
Series:
Reference Edition:
Edition: Revised
Edition Statement: Revised edition
Illustrations: w. ill.
Literature Country: None
Literature Period: None
Book Format: Paperback
Book Binding: None
Paper: None
Font: None
Pages: 384
Book Weight: 363
Book Dimensions: 140x208x25
Circulation: None
Publication date: Nov. 14, 2013
First Publication Date: None
Publication City/Country: New York, United States

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