The Design of Everyday Things

About the book

Even the smartest among us can feel inept as we try to figure out the shower controlin a hotel or attempt to navigate an unfamiliar television set or stove. When The Design ofEveryday Things was published in 1988, cognitive scientist Don Norman provocativelyproposed that the fault lies not in ourselves, but in design that ignores the needs and psychologyof people. Fully revised to keep the timeless principles of psychology up to date with ever-changingnew technologies, The Design of Everyday Things is a powerful appeal for gooddesign, and a reminder of how -- and why -- some products satisfy while others onlydisappoint.

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Donald A. Norman Biography

Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs. To this end, Norman named his website with the initialism JND (just-noticeable difference) to signify his endeavors to make a difference.

Early academics

In 1957, Norman received a B.S. degree in electrical engineering from Massachusetts Institute of Technology (MIT). Norman received an M.S. degree in electrical engineering from the University of Pennsylvania. He received a PhD in psychology from the University of Pennsylvania. He was one of the earliest graduates from the Mathematical Psychology group at University of Pennsylvania and his advisor was Duncan Luce.After graduating, Norman took up a postdoctoral fellowship at the Center for Cognitive Studies at Harvard University and within a year became a lecturer. After four years with the Center, Norman took a position as an associate professor in the Psychology Department at University of California, San Diego (UCSD). Norman applied his training as an engineer and computer scientist, and as an experimental and mathematical psychologist, to the emerging discipline of cognitive science. Norman eventually became founding chair of the Department of Cognitive Science and chair of the Department of Psychology. At UCSD, Norman was a founder of the Institute for Cognitive Science and one of the organizers of the Cognitive Science Society (along with Roger Schank, Allan Collins, and others), which held its first meeting at the UCSD campus in 1979.Together with psychologist Tim Shallice, Norman proposed a framework of attentional control of executive functioning. One of the components of the Norman-Shallice model is the supervisory attentional system.

Cognitive engineering career

Norman made the transition from cognitive science to cognitive engineering b ... Read full biography