Universal Principles of Design : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

About the book

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

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Jill Butler Biography

Artist/Author Jill Butler first moved to France as an overworked and exhausted New York career gal in search of a change of lifestyle and the experience of a different culture. Paris seemed the ultimate challenge. With a bit of school French she plunged in, made friends, and found her Paris. Ultimately, Butler spent fourteen years living and learning all things French while working as a designer and freelance illustrator and showing her fine art collages in Parisian and Normandy galleries. Butler has authored and illustrated two books, Paintbrush in Paris and Rendez-vous with France. The latter is a point-and-pronounce guide to traveling, shopping, and eating in France -- the perfect accompaniment to Wandering Paris. From her studio in the Connecticut River Valley, Butler designs French-inspired tabletop products. Her collection can be viewed at www.jillbutler.com. She also teaches art and art marketing while never letting her passort rest idle. ... Read full biography