Cradle to Cradle

Cradle to Cradle
Author: Michael Braungart William McDonough
Rating: 4.11
Bestsellers Rate: 79355
Publisher: Vintage Publishing
Book Format: Paperback
Binding: Мягкий
Pages: 208
Hours of reading: 3.5 hours
Publication Date: 2021
Languages: | English |
Price: 9,43 €

About the book

Recycling is good, isn't it? In this visionary book, chemist Michael Braungart and architect William McDonough challenge this status quo and put forward a manifesto for an intriguing and radically different philosophy of environmentalism. "Reduce, reuse, recycle". This is the standard "cradle to grave" manufacturing model dating back to the Industrial Revolution that we still follow today. In this thought-provoking read, the authors propose that instead of minimising waste, we should be striving to create value. This is the essence of Cradle to Cradle: waste need not to exist at all. By providing a framework of redesign of everything from carpets to corporate campuses, McDonough and Braungart make a revolutionary yet viable case for change and for remaking the way we make things.

Reviews

Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn'

Quotes

The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of stimulus, opportunity, challenge and reward. Works for me. -- Stephen Bayley Already embraced by far-thinking manufacturers and governments. * Food Ethics Magazine * It's one of the most thought-provoking books I've ever read -- Ellen Macarthur * Daily Express * Environmentalists too rarely apply the ecological wisdom of life to our problems. Asking how a cherry tree would design an energy efficient building is only one of the creative 'practices' that McDonough and Braungart spread, like a field of wild flowers, before their readers. This book will give you renewed hope that, indeed, 'it is darkest before the dawn' -- Carl Pope, Executive Director of the Sierra Club Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolution - beyond today's fossilized industrialism. This enlightened and enlightening book shows us how - and indeed, that 'God is in the details.' A must for every library and every concerned citizen -- Hazel Henderson, author of "Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy"

Michael Braungart Biography

Michael Braungart (born 1958) is a German chemist who advocates that humans can make a positive instead of a negative environmental impact by redesigning industrial production and therefore that dissipation is not waste. A former Greenpeace activist who once lived in a tree as protest, he is now considered to be a visionary environmental thinker. Founder of EPEA International Umweltforschung GmbH in Hamburg, Germany, and co-founder of MBDC McDonough Braungart Design Chemistry in Charlottesville, Virginia, Dr. Braungart is currently a professor for Eco-Design at Leuphana University of Lüneburg.He currently holds the Cradle-to-Cradle chair at the Erasmus University Rotterdam, the Netherlands.

Career

After completing studies in Process Engineering in Darmstadt, Germany, Dr. Braungart went on to investigate the chemical processes of industrial production techniques with the Chemistry Department at Konstanz, Germany. He subsequently led the formation of the Chemistry Section of Greenpeace International. By the time he completed his PhD in chemistry at the University of Hannover in 1985, he had assumed leadership of Greenpeace Chemistry. In 1987, Dr. Braungart founded the EPEA Umweltforschung in Hamburg. At the heart of EPEA is Cradle to Cradle Design, to create products oriented toward a life-cycle economy. In addition to his achievements with EPEA, Dr. Braungart also serves as Scientific Manager of the Hamburg Environmental Institute, the non-profit research center which produces the "Top 50 Study". This study ranks the quality of environmentally sound production of companies within the chemical industry. He has initiated scholarly and scientific inquiry into the adverse environmental and physiological impacts of industrially produced consumer goods. Dr. Braungart also works together with American architect and designer William A. McDonough in their product design and development firm, McDonough Braungart Design Chemistry. In partnership with McDonough, Braungart released the book Cradle to Cradle: Remaking the Way We Make Things in 2002.

Books

McDonough, William; Michael Braungart. Hannover Principles of Design: Design for Sustainability (PDF). ISBN 1-55963-635-1. Archived from the original (PDF) on 2009-02-03. Retrieved 2009-05-23.. Served as development guidelines for the World's Fair in Hannover, 2000. McDonough, William; Michael Braungart (2002). North Point Press (ed.). Cradle to Cradle: Remaking the Way We Make Things. North Point Pr. ISBN 978-0-86547-587-8.{{cite book}}: CS1 maint: url-status (link) The Upcycle, with William McDonough, North Point Press, 2013, ISBN 9780865477483

See also

William McDonough The Environmental Institute

References

... Read full biography

Authors: Michael Braungart William McDonough
Editors:
Translators:
Illustrators:
Publisher: Vintage Publishing
Imprint: VINTAGE
Languages: | English |
Original Language:
ISBN13: 9780099535478
ISBN10: 0099535475
Series:
Reference Edition:
Edition: None
Edition Statement: None
Illustrations: Таблицы
Literature Country: None
Literature Period: None
Book Format: Paperback
Book Binding: Мягкий
Paper: Офсетная
Font: None
Pages: 208
Book Weight: 149
Book Dimensions: 129x198x13
Circulation: None
Publication date: April 1, 2010
First Publication Date: Jan. 1, 2008
Publication City/Country: London, United Kingdom

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