M to M of M/M (Paris) Vol. 2
About the book
The definitive overview of one of the world's most experimental and distinctive graphic-design studios. Originally established in 1992 by Michael Amzalag and Mathias Augustyniak as a graphic design studio, M/M (Paris) have since defied categorisation, becoming one of the most radical creative practices of today through their influential work across the contemporary cultural sphere. By collaborating with fashion designers and brands such as Alexander McQueen, Loewe, Louis Vuitton, Miuccia Prada, Jonathan Anderson, Nicolas Ghesquiere and Yohji Yamamoto; musicians Bjoerk, Etienne Daho, Kanye West, Lou Doillon, Madonna and Vanessa Paradis; contemporary artists including Francois Curlet, Philippe Parreno, Pierre Huyghe and Sarah Morris; and rethinking the iconic titles Interview magazine, Purple Fashion and Vogue Paris, M/M have been building a visual atlas of the creative landscape since the early 1990s. In this illustrated A to Z, beginning and ending with the letter M, interviews with Michael Amzalag and Mathias Augustyniak frame over 850 images of their projects. A series of conversations with rarely heard luminaries - designers Peter Saville, Experimental Jetset, Cornel Windlin and Katsumi Asaba; fashion designers Miuccia Prada and Jonathan Anderson; artist Francesco Vezzoli; cinematographer Darius Khondji; chef Jean-Francois Piege; theatre director Arthur Nauzyciel and curator Hans Ulrich Obrist - are interspersed, providing a thought-provoking insight into the minds of one of the world's most distinctive creative duos. A foreword by Donatien Grau and an afterword by Eric Troncy bookend contributions by Emanuele Coccia, Jo-Ann Furniss, Alison M. Gingeras, Etienne Hervy, Emily King, Philippe Rouyer and Akira Takamiya. Edited by Grace Johnston, volume two of M to M of M/M (Paris) completes the first volume of M/M's monograph published in 2012, and now republished by Thames & Hudson.
'... I have always admired them; they are brilliant' - Miuccia Prada 'The most inventive graphic designers of their generation' - Hans Ulrich Obrist 'I was always an avid fan. There are not that many people who do this kind of thing at that level' - Jonathan Anderson 'M/M don't do design. It's much more than that, it's a story. They are artists, poets, storytellers' - Jean-Francois Piege 'Every time I've asked them for a bit of light, they have redesigned the entire electrical circuit' - Eric Troncy 'Sheds new light on these radical innovators and their somewhat mystical status within the world of creative arts' - HERO 'Epic' - Creative Review
M/M (Paris) Biography
M/M (Paris) is an art and design partnership consisting of Mathias Augustyniak (born 1967) and Michael Amzalag (born 1968), established in Paris in 1992. M/M are best known for their art direction and collaborations with musicians (Björk, Madonna, Benjamin Biolay, Etienne Daho, Jean-Louis Murat, Mew, Kanye West); fashion designers (Jonathan Anderson, Sarah Burton, Nicolas Ghesquière, Yohji Yamamoto, Jil Sander, Calvin Klein, Stella McCartney, Riccardo Tisci); magazines (Les Inrockuptibles, Documents sur l'art, Vogue Paris, Purple Fashion, Man About Town); and contemporary artists (Pierre Huyghe, Philippe Parreno, Inez van Lamsweerde & Vinoodh Matadin, Liam Gillick, Sarah Morris, George Condo).
BiographyAugustyniak was born in 1967 in Cavaillon. Amzalag was born in 1968 in Paris. They met as students at the Ecole Nationale Superieure des Arts Decoratifs in Paris in 1988. Amzalag quit school in 1990, and started working as art director at the music magazine Les Inrockuptibles. Augustyniak continued to study at the Royal College of Art in London, from which he graduated in 1991. Since neither of them were interested in interning or working for an agency or a company, they decided to work together, and founded M/M (Paris) in 1992.Initially, they worked mainly for the music industry, designing record sleeves, but soon they started working in the worlds of fashion and art. Their first fashion assignment was to design the worldwide launch of Yohji Yamamoto’s Y’s range in 1993. Next, they designed campaigns for Jil Sander and graphics for Martine Sitbon. In 1995 they met photographers Inez van Lamsweerde & Vinoodh Matadin, and began a long collaboration starting with a campaign for Thierry Mugler in 1995. They created works for Yohji Yamamoto, Balenciaga, Givenchy, Calvin Klein, Björk’s sleeves and the video for Hidden Place, and more art-oriented works such as The Alphabet (2001), and The Alphamen (2003), two projects based on creating typography out of portraits of models, which were published in V magazine. Many of the posters M/M designed with van Lamsweerde & Matadin are manipulated or drawn-upon photographs (see e.g. their poster series Punctuation from 2010, or the poster Balenciaga (Delfine)). The purpose of this method is to accentuate hidden aspects of the photograph.In 2001 they were appointed as art directors and creative consultants to the French edition of Vogue by Carine Roitfeld, until their position was taken over by Fabien Baron in 2003. Between 1997 and 2001 M/M worked as visiting professors at the École cantonale d'art de Lausanne (ECAL) in Lausanne, Switzerland, holding several student workshops, including the exploration of fashion and identity in Milneufcentseptantesix - Ready made characters for our generation with van Lamsweerde & Matadin, which was exhibited at Espace Lausannois d'Art Contemporain in 2001. In 2000 M/M collaborated with artists Pierre Huyghe and Philippe Parreno on the "No Ghost Just A Shell" project ... Read full biography
|Publisher:||Thames & Hudson Ltd|
|Languages:||| English ||
|Illustrations:||29 Illustrations, black and white; 821 Illustrations, color|
|Publication date:||Oct. 18, 2022|
|First Publication Date:||None|
|Publication City/Country:||London, United Kingdom|