Design is Storytelling
About the book
A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.
Ellen Lupton Biography
Ellen Lupton (born 1963) is a graphic designer, curator, writer, critic, and educator. Known for her love of typography, Lupton is the Betty Cooke and William O. Steinmetz Design Chair at Maryland Institute College of Art. Previously she was the Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City and was named Curator Emerita after 30 years of service. She is the founding director of the Graphic Design M.F.A. degree program at Maryland Institute College of Art (MICA), where she also serves as director of the Center for Design Thinking. She has written numerous books on graphic design for a variety of audiences. She has contributed to several publications, including Print, Eye, I.D., Metropolis, and The New York Times.
Early life and educationLupton was born in Philadelphia, Pennsylvania in 1963 and grew up in Baltimore, Maryland. Her parents divorced in 1973 when she and her twin sister, Julia, were ten years old. As a self-professed "art girl" from a family of English teachers, her love of typography combined her love of art and writing.Lupton attended Cooper Union College in 1981 as a fine art student, where she discovered graphic design and the "expressive potential of typography." Lupton described this discovery of graphic design as "a revelation... Design really wasn't in the mainstream back then. It was esoteric. It was the thing you did if you were very 'neat,' which I wasn't.”
CareerAfter graduating, Lupton was offered a position as curator of the newly-founded Cooper Union Herb Lubalin Study Center of Design and Typography. This combined her long-standing interests in writing and design in her first curatorial position. With an interest in the do-it-yourself movement, Lupton took advantage of limited resources to visually construct the history of graphic design, surprising peers in her ability to meld the visual and verbal. These exhibits provided an arena in which "objects, images, and text functioned as both the method of communication and the subject of inquiry." At this time, Lupton began to write critically about typography and design, utilizing a post-structuralist framework to understand how design is embedded in political, economic, and social contexts, saying, "Typography and architecture are not neutral containers for the content or programs they are thought to neatly accommodate. These are fundamental insights of modern and post-modern thinking." She has cited Ferdinand de Saussure, Roland Barthes, Jacques Derrida, and Michel Foucault as informing her (albeit more populist) work.In 1992, Lupton joined Cooper Hewitt as curator of contemporary design and began writing books about the design world. She ended her tenure as curator in 2022 and received the honorary designation as curator emerita.In 1997, Lupton became a chair of the undergraduate graphic design program at MICA. She served in this role until 2002. In 2003, she launched a new MFA program in graphi ... Read full biography
|Languages:||| English ||
|Publication date:||Nov. 30, 2017|
|First Publication Date:||None|
|Publication City/Country:||Chicago, United Kingdom|